The classic and often discussed PageRank isn’t the only factor that is used by search engines to evaluate links. There are many aspects involved in determine the value and some influence a link’s value more than others. Within the SEO community, there are 10 factors that are commonly regarded as important when talking about how search engines judge links. more »

Whenever the user hits the search button on Google, Bing or Yahoo, the search engine returns a bunch websites that fit the user’s search term. In order to determine these results, the search engine needs to scan through its datastore of billions of websites and do two things: find those results that are relevant for the user and his term and rank those pages by their perceived importance. more »