Folksonomy, the long tail, wisdom of the masses, crowdsourcing, perpetual beta – these are just some web 2.0 buzzwords and concepts that build the foundation for modern web sites. But they are often unknown, misused or even exhausted. The following short descriptions try to glance over the meaning and their really important background. more »

Ubiquitous access to data and information, instant communication and electronic processes have changed the way how brands are recognized by and presented to the user. New tactics and strategies are required to come up with these demands and to create a unique digital brand experience. more »

Culture shapes the development of people’s values and beliefs and these attitudes have a direct influence on the interaction with technology. When talking about interactive systems and the persons utilizing them you must always have one thing in mind: they are more than just simple users, they are cultural affected people. more »

As a source of information, the internet ranks higher as television, books, newspapers or the radio. That’s a fact. Another one is, that the amount of information in the word wide web growths rapidly from day to day. Search engines do a good job in helping people to find what they are searching for (or what the engines thinks they are searching for). But is the approach of “only searching” still enough? more »

Interacitve projects are mostly multidisciplinary projects that suffer from being neither a technical nor a mere conceptual one. These projects require therfor a special kind of management that gives the producers the creative space they need and the project managers a clear line to track the process. So these projects and concepts demand for a special management process. more »