On Page Search Engine Optimization

Posted on August 18, 2009 | Tagged as: , | 1 comment

Search engine optimization (SEO) has become an important business for improving a websites performance and interaction with both, search engines and users. SEO is mostly about making some small improvements and modifications to certain parts of a website. Although these steps might seem like incremental tasks each, when they are combined, they can have noticeable advancement on both, the site’s user experience and the performance in organic search results.

Content and keywords

Offering top quality and useful content will influence a website more than any other optimization technique. Fresh and unique content will keep your visitors comming back an bring new ones to your site. It’s important to take a second and think about relevant keywords a user might search for and which could be associated with your content. These keywords should be used in the text – but spammming must be avoided.

Content must be organized and split up to several blocks, using headlines and paragraphs. This helps users find the content they are searching for faster. Well written and structured text that is easy to follow is more likely to be linked from other resources like blog posts or social media services – helping to build the site’s reputation.

Optimizing page elements

Webpages can also be optimized by turing one’s attention to single page elements. To name the most important:

URL structure and site navigation

Descriptive filenames and simple directory structures for webpages improve crawling the documents by search engines. If the URL contains relevant words, it provides users and search bots with more information about the content. This also has some positive impact for visitors as they get a hint where they are on the website. Each page should also have one unique URL linking to it. Duplicate content affects the ranking of a page negatively.

As the navigation is important to make users find the desired content quickly, it gives a search engine a hint about what role a page plays in the whole sites context. A naturally flowing hierarchy makes it easier for visitors to navigate from general to more specific content. Using text links for those navigation paths makes it easier for bots crawling and understanding the site.

HTML sitemaps for users and XML Sitemaps for search engines are an easy way informing visotors about possible content and ensures that bots and users discover the pages.

One Response to “On Page Search Engine Optimization”

  1. Como Hacer el Amor December 27th, 2010 at 3:09

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