Six Weapons of Influence in the Web

Posted on December 7, 2005 | Tagged as: , | 0 comments

Influence can be described as changing a person’s thoughts, feelings and behaviors. In this way, influence is just an umbrella term for persuasion. This compliance is also achieved without exerting force and that sounds great for the web where the users aren’t forced to do anything.

Robert B. Cialdini – famous for his research on persuasion and markting – found out, that humans take some mental shortcuts to arrive at decisions. When presented with these shortcuts, we respond to them in an automatic fashion, some kind of mental reflexes. His so called Weapons of Influence can be adopted for creating persuasive website. Following are some basic example how this might work. Keep this elements in mind when designing your site.

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