Search engine optimization (SEO) has become an important business for improving a websites performance and interaction with both, search engines and users. SEO is mostly about making some small improvements and modifications to certain parts of a website. Although these steps might seem like incremental tasks each, when they are combined, they can have noticeable advancement on both, the site’s user experience and the performance in organic search results. more »

The importance of Requirements Engineering (RM) for the succesfull, customer satisfying development of software systems can not be ignored by now. It must be considered as an key discipline of system development and is material for the success of a project. more »

Folksonomy, the long tail, wisdom of the masses, crowdsourcing, perpetual beta – these are just some web 2.0 buzzwords and concepts that build the foundation for modern web sites. But they are often unknown, misused or even exhausted. The following short descriptions try to glance over the meaning and their really important background. more »

Ubiquitous access to data and information, instant communication and electronic processes have changed the way how brands are recognized by and presented to the user. New tactics and strategies are required to come up with these demands and to create a unique digital brand experience. more »

Interacitve projects are mostly multidisciplinary projects that suffer from being neither a technical nor a mere conceptual one. These projects require therfor a special kind of management that gives the producers the creative space they need and the project managers a clear line to track the process. So these projects and concepts demand for a special management process. more »