Google Analytics is quite the most popular analytics software available. It offers a lot more than just an overview about the number of visitors and pageviews. Getting an expert on the topic requires some time for reading and playing around with all the functionalities the tool has to offer. Event Tracking, Site Search, Ecommerce Tracking and Custom Variables are features that make Google Analytics more customizable and help to fit the report to a sites special needs. more »

Folksonomy, the long tail, wisdom of the masses, crowdsourcing, perpetual beta – these are just some web 2.0 buzzwords and concepts that build the foundation for modern web sites. But they are often unknown, misused or even exhausted. The following short descriptions try to glance over the meaning and their really important background. more »

Ubiquitous access to data and information, instant communication and electronic processes have changed the way how brands are recognized by and presented to the user. New tactics and strategies are required to come up with these demands and to create a unique digital brand experience. more »