Submit Now teaches what it means to go beyond usability, graphical design and marketing and to make your web site as perusasive as possible. It focuses on helping users to transact on the web an enlights them and their different needs from a new perspective. more »

Influence can be described as changing a person’s thoughts, feelings and behaviors. In this way, influence is just an umbrella term for persuasion. This compliance is also achieved without exerting force and that sounds great for the web where the users aren’t forced to do anything. more »

Can computers and computer based technologies be used to perusade and influence the behavior of humans? That is the question B.J. Fogg – an experimental psychologist at the Stanford University – examines in his book. He coins the word of Captology and defines it as “any interactive computing system designed to change people’s attitudes or behaviors”. It derives from a mixture of computer technology (like virtual reality systems, video games, websites, software) and psychological topics dealing with motivation, behavior and the attitudes of humans. more »