The iPhone and Android OS have created a huge market for mobile applications and services through the last two years. If you take a closer look at the most successful Apps (games not counting) you can see that there are six major characteristics they have in common. These attributes are based on a service design level and, if used with thought, make the difference between some playful stuff and a real useful App covering the users needs. more »

The mobile market is not about technology, it is about services. These services will not be consumed because there is a new technical feature, rather they must meet the user’s contextual needs and desires. The 5 M’s, as defined by Tomi T. Ahonen, are the key characteristics which can be used to enhance any service and make them more valuable in the mobile services arena, both as more desirable to the user and more profitable for the service provider. more »