Culture shapes the development of people’s values and beliefs and these attitudes have a direct influence on the interaction with technology. When talking about interactive systems and the persons utilizing them you must always have one thing in mind: they are more than just simple users, they are cultural affected people. more »
Websites are buildings. An like all buildings they need an appealing architecture. Starting with organizing the content, designing the site interaction and ending with creating an interface that is easy to understand, the Information Architecture (IA) of a website becomes more and more important. more »
Influence can be described as changing a person’s thoughts, feelings and behaviors. In this way, influence is just an umbrella term for persuasion. This compliance is also achieved without exerting force and that sounds great for the web where the users aren’t forced to do anything. more »
A good website is build upon more than just nice, clean code and good looking graphics. A site that really works fullfills the strategic objectives of the company while meeting the needs of the users. Even the best technology and the latest content can’t fix a broken concept and an inconsitant user experience design. more »
Can computers and computer based technologies be used to perusade and influence the behavior of humans? That is the question B.J. Fogg – an experimental psychologist at the Stanford University – examines in his book. He coins the word of Captology and defines it as “any interactive computing system designed to change people’s attitudes or behaviors”. It derives from a mixture of computer technology (like virtual reality systems, video games, websites, software) and psychological topics dealing with motivation, behavior and the attitudes of humans. more »
Good software products are more then just usable and effective. They stimulate and motivate the user to work with them and to perform a certain task. These factors can be used to describe the soft qualities of a system beside the technical ones like stability, performance and features. more »
