6 Major Characteristics of Mobile Apps

Posted on January 9, 2011 | Tagged as: | 1 comment

The iPhone and Android OS have created a huge market for mobile applications and services through the last two years. If you take a closer look at the most successful Apps (games not counting) you can see that there are six major characteristics they have in common. These attributes are based on a service design […]

Read More

5 M’s of Mobile Services

Posted on July 31, 2006 | Tagged as: , | 1 comment

The mobile market is not about technology, it is about services. These services will not be consumed because there is a new technical feature, rather they must meet the user’s contextual needs and desires. The 5 M’s, as defined by Tomi T. Ahonen, are the key characteristics which can be used to enhance any service […]

Read More

Elements of Mobile Experience

Posted on April 5, 2006 | Tagged as: , | 0 comments

Designing for mobile devices is often compared with designing for desktop systems – same principles, just in small. That might be true up to a certain degree (some basic findings of usage, usability or interaction design can be applied to both), but the mobile experience is more complex. It is set up of social, contextual […]

Read More
agile brand development interaction design leadership mobile persuasion product management requirements engineering search seo service design system design testing user experience user story