5 M’s of Mobile Services

Posted on July 31, 2006 | Tagged as: , | 1 comment

The mobile market is not about technology, it is about services. These services will not be consumed because there is a new technical feature, rather they must meet the user’s contextual needs and desires. The 5 M’s, as defined by Tomi T. Ahonen, are the key characteristics which can be used to enhance any service […]

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